Case Study Olive Mental and Healthcare App

OLIVE

Your next step into mental health care

Who Tsantsou Chousein

Role UX, UI, Research

Year 22/23

The App was designed to make mental health care more accessible. Mental health is just as important as physical health. By making it easier to access mental healthcare, individuals can identify and address mental health issues before they become more severe. Additionally, easy access can reduce the stigma associated with mental health by providing a safe, judgment-free space for individuals to access the help they need. Ultimately, mental healthcare can help improve the lives of individuals with mental health conditions and create a healthier, more productive society.

Olive helps coaches and counselors to offer services and share knowledge, providing users with inspiring articles and psychological counselors when needed. This facilitates efficient contact between the two parties.

UX competitive analysis

Two Apps were analyzed first Mindshine because of the similarity of the topic and Docolib for its purpose of making appointments.

Mindshine

Mindshine describes itself as a tool to provide an easier approach to Mental Health Keywords are motivation, stress, balance, and mindfulness.

Key Objective

Mindshine helps you change how you think, feel and act, opening you up to increased well-being and satisfaction. We take techniques from psychology and neuroscience and break them down into small, actionable, and achievable steps that anyone can follow

Bottom Line:

using techniques from psychology & neuroscience
actionable & achievable
easy to follow for anyone

Overall Strategy

If you search for Mindshine you will find many videos on youtube, from people who tried Mindshine and reviewed the App. The search presents many articles on different pages. They have an Instagram Account with over 12 K followers. Mindshine appears across media. The Google App Store has 4,7* total 1394 recession and has been downloaded more than 100.000 times.

Bottom Line:

advertising through different media
keep customers engaged through social media
win new customers through recommendations

Doctolib

Doctolib offers software that enables, among other things, the online booking of appointments with doctors, appointment management in practices and health facilities, also telemedical video consultations.

Key Objective

Doctolib helps healthcare personnel and patients. For healthcare personnel, it´s easier to organize appointments so the workload and workflow in the doctor's office are better. Patients can search for a doctor or keywords (e.g. a disease), choose the doctor, and make an appointment. Patients also get reminded of their appointments.

Bottom Line:

Improve the daily life of healthcare personnel
Improve patient access to healthcare and patient health

Overall Strategy

Doctolib is an established App. They have more than 10 Million downloads and very good reviews 4,7* in total. Their strategy is working with the doctors´ offices. In most doctors' offices, if you book an appointment patients will receive automatically a reminder from Doctolib. If you want to make an appointment on a doctors´ website the patient gets automatically forwarded to Docotlib.

Bottom Line:

already a huge user base of doctor offices

List of business requirements

Risk/Opportunity

The Health & Wellness industry already offers many options. That means the competition is very high and already very distinct.

The opportunity is that more and more people talk about mental health. We can target customers who want to try this kind of app for the first time or want to have different features in one app instant of using a few apps.

Conclusion

Since marketing is essential we need to find the right platforms for advertising the app. For our older target users, we could use print media and social media platforms for the younger generation.

For a wide range of ages, we need to make the app very simple and user-friendly and still be fun and involving so that the needs of different generations will be met.

EMPATHIZE

Interview

The first interviews were conducted before creating Personas to get valuable insights into what users want and need.

Each color is assigned to a person. I group similar answers to find potential features, motivators to use the App, and usage behavior.

Affinity Mapping

DEFINE

Persona

I´m showing two personas and task flows. Together, they helped to understand the needs and behaviors of the users and to create interfaces and interactions that are intuitive and efficient. The goal is to create an optimal experience for the user, making it easy and efficient for them to complete their task.

User Persona Ayleen

"I have some difficulties with my thoughts and behaviour, I really need to be more calm and kindfull"

"I would love to be an good example for my child"

AGE 32

JOB Social Worker

STATUS Complicated

PRONOUNS she/her

LOCATION Hamburg, GER

About

Ayleen is a social worker and the daily contact

with teenager made her realize that she needs

to work on her belief system and mind to

be able to raise a child with healthy habits.

She has to set a good example for her

unborn child.

Stages & Needs

Identify negative thoughts
learn meditation techniques
identify unhealthy thoughts
identify unhealthy habits

Everyday Actvities

working with "difficult" teenagers
likes cooking
meeting friends
binch watching netflix

Motivations

Becoming a good Mother
release negative thoughts
build positive belief system

Frustrations

not feeling understood
too many to dos
lack of time
lack of motivation

Device & Internet Usage

Destop low

Mobile high

Social Media high

Tech Know-how middle

User Persona Quentin

"I have some difficulties with beein "seen", I would appreciate a interactive plattform"

"I would love to help others to find balance"

AGE 43

JOB Qi Gong Teacher

STATUS Married

PRONOUNS he/his

LOCATION Tulum, MEX

About

Quentin living currently in Mexico, working as a Qi Gong Teacher and trying to be more involved in Coaching people on their personal/spiritual growth journey. He´s loveable and is looking for a way to share his knowledge.

Goals & Needs

share knowledge
self-growth
self-awareness
deeper self-love

Everyday Actvities

teaching Qi Gong
meditation
cooking

Motivations

share knowledge
help people
sense of oneness
always learning & developing

Frustrations

haven´t found the right platform for sharing knowledge
lack of customers
fear of being stuck at one point

Device & Internet Usage

Destop middle

Mobile low

Social low

Tech Know-how middle

Task Flow

IDEATE

Ideation

Offering an easy-to-use interface that allows coaches to quickly create blog posts for customers to read and safe.
Make it easy for customers to book appointments with coaches.
Offer a calendar that allows customers to easily find available time slots for coaching sessions.
Allow customers to rate and review coaches to help other customers find the right coach for their needs.
Offer a search feature to help customers find the right coach for their needs.
Incorporate a feedback system to allow customers to give feedback on their experience with the coach. (one to five stars).
Taking notes down in a safe space, eg. thoughts, feelings

PROTOTYPE

Mid-Fidelity Prototype

After sketching low-fidelity screens on paper I used Figma to create mid-fidelity wireframes and below is the first mid-fidelity version.

TEST

User Testing Plan, Scripts, Report & Preference Test

The first interview was conducted before creating Personas to get valuable insights into what users really want and need.

Overview

Participants were scheduled between June 23rd and June 27th
6 usability tests were conducted for The Olive app. All participants were given a link to an interactive prototype created in Figma.
The tests were moderated and recorded remotely using Skype.
Each participant was a color assigned